Everybody knows what advertising is. Not as many know what public relations is.
I'm sure you've seen examples of both. It's easy to think of an advertisement, but to get an idea of public relations, just think of what BP did after the Deepwater Horizon oil spill. Of course, public relations is more than making commercials on television that improve your company's public image. It also involves writing press releases, organizing community programs and events, and other things to improve your company's public image.
Here's another way to think about it. Advertising is the promotion of a product or service, while public relations is the promotion of a company or organization. That's a bit of an oversimplification, but it will do.
The writing styles for these two kinds of promotions have similarities and differences. They are both positive, they emphasize benefits and ignore drawbacks. However, they are also different in many ways. Advertising is very rapid-fire, aimed at large demographical audiences. It is designed to be seen multiple times and fit into the constraints of whatever medium through which it is being expressed.
In contrast, public relations is usually much more specific and elaborate. Press releases, for example, are usually a page or more in length and are designed to be easily translated into print or broadcast news pieces.
For an example of these two promotional styles, check out the links below.
http://youtu.be/owGykVbfgUE
This is a press release promoting an event: http://www.prlog.org/12037736-heels-and-hip-hop-invade-the-atlanta-microsoft-store.html
I'm sure you've seen examples of both. It's easy to think of an advertisement, but to get an idea of public relations, just think of what BP did after the Deepwater Horizon oil spill. Of course, public relations is more than making commercials on television that improve your company's public image. It also involves writing press releases, organizing community programs and events, and other things to improve your company's public image.
Here's another way to think about it. Advertising is the promotion of a product or service, while public relations is the promotion of a company or organization. That's a bit of an oversimplification, but it will do.
The writing styles for these two kinds of promotions have similarities and differences. They are both positive, they emphasize benefits and ignore drawbacks. However, they are also different in many ways. Advertising is very rapid-fire, aimed at large demographical audiences. It is designed to be seen multiple times and fit into the constraints of whatever medium through which it is being expressed.
In contrast, public relations is usually much more specific and elaborate. Press releases, for example, are usually a page or more in length and are designed to be easily translated into print or broadcast news pieces.
For an example of these two promotional styles, check out the links below.
http://youtu.be/owGykVbfgUE
This is a press release promoting an event: http://www.prlog.org/12037736-heels-and-hip-hop-invade-the-atlanta-microsoft-store.html
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